ANDIAMO CREATIVE TIPS
& IDEAS
VOLUME 1: ISSUE 1
If your business is like most at
this moment, things have been slowing down. Clients
aren’t buying as quickly or as often. Everyone’s
worried about the economy. It may be counterintuitive,
but now is the perfect time to reexamine how your business
is viewed from the outside. Use this moment to ramp
up your marketing efforts. You have the time, when was
the last time you could say that? Take advantage of
that extra time, take a little from the rainy day fund,
and spend it on your business.
Here are some thoughts:
- How old is your company
logo? How long has it been since you’ve
taken a close look at your logo? Does it really say
who you are now? Has it ever? A rebranding effort
is a great reason to contact your clients. What better
way to inspire them than to show how you've been inspired
in your own business?
- Revisit your website What
about your website? How long has it been since you
went live with that design? Does it do everything
it should for your business? How easy is it for you
to update yourself? Does it show off your best assets
and lead users to contact you? f it doesn’t,
it should.
- Keep in contact How
often do you contact your clients once their project
has finished? What about those tire-kickers who haven’t
yet bought – how do you keep in contact with
them? Have you jumped on the email marketing wagon
yet? How about a newsletter or direct mail campaign?
Or, keep your website fresh, improve SEO and communicate
with clients all at the same time by adding a blog
to your site.
Andiamo Creative is at the ready to
help you brainstorm new ideas and come up with a sensible
plan to update and upgrade your image. And when the
economy gets back on track, you'll be fresh and ready
for the business to start rolling back in.
Andiamo Creative
is a full-service team of creative professionals, providing
clients with start-to-finish services including graphic
design for print and web, copywriting, marketing, public
relations, illustration, and high-end web programming. Working primarily with creative firms, we deliver a complete suite of capabilities and products, makes
Andiamo Creative a one-stop resource, comprised only
of seasoned experts, working with low overhead to deliver
competitively-priced, top-of-the-line work.
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