Month: September 2010

Logo newbie mistakes

Illustration of a woman riding a giant pencil like a rocket through the clouds, looking through binoculars.Illustration of a woman riding a giant pencil like a rocket through the clouds, looking through binoculars.

Updated June 14, 2026 After all the years I’ve been working as a graphic designer, I see clients making the same mistakes over and over when developing a logo for their company. Let me name a few of the big ones. Including “Inc” or “LLC” or “.com” in the logo design Have a look at […]

Timeliness is of the essence

I really need a day between Saturday and Sunday printed on a coffee mug.

Updated June 14, 2026 There’s a truth I’ve held onto since the early days of running my own business: a perfect product delivered past deadline will do more damage than a decent product delivered on time. We’ve all been through it. Overwhelmed with deadlines and something’s got to give. It’s hard as a small business […]

The process of creating a logo

Paper strewn on the floor, working out the process.

Updated June 14, 2026 So you need a logo. You’ve started a business, or you’ve come up with a new product or service that you know is going to be great. You’ve been working on it for a long time and it’s your baby. Now you need to find a way to get the word […]